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subject:"Werbewirkung"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Firmenimage"
~subject:"Germany"
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Journal of marketing theory and practice : JMTP
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Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel
;
McNeil, Chris R.
;
Pouder, Richard W.
;
Daly, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
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