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subject:"Werbewirkung"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Zielgruppe"
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Werbewirkung
Zielgruppe
Arzneimittel
5
Direct marketing
5
Direktmarketing
5
Pharmaceuticals
5
Advertising effects
3
Pharmaceutical industry
3
Pharmaindustrie
3
direct-to-consumer advertising
2
Advertising
1
Arzneimittelrecht
1
Fernsehwerbung
1
Food and Drug Administration
1
Food and Drug Administration Amendments Act
1
Gesundheitsmarketing
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Health care marketing
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Internet
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Kaufentscheidung
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Perception
1
Pharmaceutical law
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Preiselastizität
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Price elasticity
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Purchase decision
1
Television advertising
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USA
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United States
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Visual perception
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Visuelle Wahrnehmung
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Wahrnehmung
1
Werbung
1
advertisements
1
direct-to-consumer
1
distraction
1
eye tracking
1
information disclosure
1
prescription drug
1
prescription drugs
1
toll-free statement
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Sullivan, Helen W.
2
Aikin, Kathryn J.
1
Betts, Kevin R.
1
Boudewyns, Vanessa
1
Campbell, Randall C.
1
Capella, Michael L.
1
Longwell, Lance S.
1
Marshall, Sandra
1
O’Donoghue, Amie
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O’Donoghue, Amie C.
1
Squire, Claudia M.
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Taylor, Charles Raymond
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Williams, Pamela A.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Health marketing quarterly
21
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of marketing research : JMR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of advertising research
3
Journal of marketing communications
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
ERIM report series research in management
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
BREAD working paper
1
Berichte aus der Betriebswirtschaft
1
BiTS-Forschung
1
Cogent business & management
1
Complex AI dynamics and interactions in management
1
Contemporary trends in innovative marketing strategies
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Direct marketing
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
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1
Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.
;
Boudewyns, Vanessa
;
O’Donoghue, Amie
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
Saved in:
2
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
3
Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.
;
Taylor, Charles Raymond
;
Campbell, …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
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