//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~isPartOf:"Journal of retailing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Personalisierte Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Direct marketing
4
Direktmarketing
4
Advertising
2
Advertising effects
2
Consumer behaviour
2
Distribution channel
2
Einzelhandel
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Retail trade
2
Supplier relationship management
2
Vertriebsweg
2
Werbung
2
Ad-self-congruity
1
Banner advertising
1
Consumer data
1
Customer satisfaction
1
Distributors
1
Franchisors
1
Großhandel
1
Inbound telephone sales
1
Internet marketing
1
Kundenzufriedenheit
1
Marketing channels
1
Multichannel advertising
1
Online-Marketing
1
Personalized advertising
1
Preismanagement
1
Pricing strategy
1
Print advertising
1
Printwerbung
1
Retail technology
1
Retailers
1
Sales promotion
1
Search advertising
1
Search engine
1
Social presence
1
Suchmaschine
1
Verkaufsförderung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
2
Author
All
DeRoos, Nicolas
1
Heß, Nicole Jasmin
1
Kelley, Corinne M.
1
Lu, Qiang
1
Mende, Martin
1
Schumann, Jan Hendrik
1
Scott, Maura L.
1
Singh, Sonika
1
more ...
less ...
Published in...
All
Journal of retailing
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Electronic commerce research and applications
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Applied economics
1
Cogent business & management
1
Frontiers of business research in China : selected publications from Chinese universities
1
Information economics and policy : IEP
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of information systems and change management : IJISCM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Internationales Verkehrswesen
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->