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subject:"Werbewirkung"
~isPartOf:"Kellogg on advertising & media : the Kellogg School of Management"
~subject:"Marketing"
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Werbewirkung
Marketing
Advertising media
4
Werbeträger
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Communication media
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Kommunikationsmedien
3
USA
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United States
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Media usage
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Mediennutzung
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Advertising
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Advertising effects
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Internet marketing
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Lieferantenmanagement
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Multimedia
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Calder, Bobby J.
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Malthouse, Edward C.
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Kellogg on advertising & media : the Kellogg School of Management
Journal of advertising research
7
Journal of advertising : official publication of the American Academy of Advertising
4
SpringerLink / Bücher
4
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
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International advertising and communication : current insights and empirical findings
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Journal of marketing
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Journal of marketing communications
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Journal of media business studies
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Journal of promotion management : JPM
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Psychology & marketing
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Reihe: Telekommunikation @ Medienwirtschaft
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Tourism management : research, policies, practice
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Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics letters
1
Berichte aus der Betriebswirtschaft
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Breaking new ground in theory and practice
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Bridging the gap between advertising academia and practice
1
Communication series
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Cutting edge international research
1
DUV / Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
1
E-marketing ; Vol. 2
1
EBSCOhost eBook Collection
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Essentials
1
European management journal
1
Fashion marketing
1
Forschungsgruppe Konsum und Verhalten
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Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
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2
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
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