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subject:"Werbewirkung"
~isPartOf:"Research in consumer behavior"
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Research in consumer behavior
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East China Normal University scientific reports : subseries on data science and engineering
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Hold the line! : exploring the brand community coping process
Weijo, Henri
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Rintamäki, Jukka
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2014
Persistent link: https://www.econbiz.de/10010475689
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