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subject:"Werbewirkung"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Brand image"
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Werbewirkung
Brand image
Brand extension
6
Markentransfer
6
Professional sports
4
Profisport
4
Markenimage
3
Sportmarketing
3
Sports marketing
3
Ball game
2
Ballsport
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Brand architecture
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Markenarchitektur
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USA
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United States
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Arbeitsgruppe
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Baseball
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Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Decision theory
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Entscheidungstheorie
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Fashion
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Firmenimage
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Geschlecht
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Konsumentenverhalten
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Personality psychology
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Persönlichkeitspsychologie
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South Korea
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Sport organization
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Sportbekleidung
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Sportswear
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Südkorea
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Taiwan
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Chalip, Laurence Hilmond
1
Gloria Wu, D.
1
Kaplanidou, Kyriaki
1
Ma, Shang Chun
1
Ross, Stephen D.
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Walsh, Patrick
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
17
The journal of product & brand management
13
The journal of brand management : an international journal
12
Psychology & marketing
10
European journal of marketing : EJM
7
Journal of the Academy of Marketing Science
7
Brand management ; Vol. 3
6
Journal of marketing
5
The IUP journal of brand management : IJBRM
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
Research
4
The journal of consumer marketing
4
Innovatives Markenmanagement
3
International journal of sports marketing & sponsorship
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
SpringerLink / Bücher
3
Vision : the journal of business perspective
3
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Global business review
2
International journal of business and globalisation : IJBG
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of international marketing
2
Journal of marketing research : JMR
2
Journal of retailing
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How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
2
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
3
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
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