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subject:"Werbewirkung"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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Werbewirkung
Konsumentenverhalten
Nonprofit marketing
Brand management
2
Consumer behaviour
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Markenführung
2
Advertising
1
Advertising effects
1
Brand
1
Brand evaluation
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Brand image
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Cause related marketing
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Cause-Related Marketing
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Cause-related marketing
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Co-branding
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Confidence
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Corporate Social Responsibility
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Corporate social responsibility
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Fit between cause and brand
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Markenartikel
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Markenimage
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Marketing cooperation
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Marketingkooperation
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Professional service provider
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Consolación-Segura, Carolina
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Hickman, Thomas M.
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Lengler, Jorge
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Stoica, Michael
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The journal of product & brand management
International review on public and non-profit marketing
19
Journal of business research : JBR
13
Journal of business ethics : JOBE
8
Journal of nonprofit & public sector marketing
8
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Cogent business & management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Asian journal of sustainability and social responsibility
2
International journal of Indian culture and business management : IJICBM
2
International journal of business competition and growth : IJBCG
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
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Total quality management & business excellence
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Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
2
Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
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