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subject:"Werbewirkung"
~person:"Boudewyns, Vanessa"
~subject:"Zielgruppe"
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Werbewirkung
Zielgruppe
Advertising
2
Advertising effects
2
Arzneimittel
2
Direct marketing
2
Direktmarketing
2
Pharmaceuticals
2
Werbung
2
Bibliometrics
1
Bibliometrie
1
Comparative advertising
1
Content analysis
1
Direct-to-consumer advertising
1
Perception
1
Pharmaceutical industry
1
Pharmaceutical marketing
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Pharmaindustrie
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Prescription drugs
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Vergleichende Werbung
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Visual perception
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Visuelle Wahrnehmung
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Wahrnehmung
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direct-to-consumer advertising
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distraction
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eye tracking
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prescription drug
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Boudewyns, Vanessa
Aikin, Kathryn J.
4
Huh, Jisu
4
Liu, Qiang
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Sullivan, Helen W.
4
Bar, Talia
3
Betts, Kevin R.
3
Bradford, W. David
3
Chintagunta, Pradeep K.
3
Dave, Dhaval
3
Fogel, Joshua
3
Helmke, Stefan
3
Jin, Ginger Zhe
3
Lillard, Dean R.
3
Pijls, Wim
3
Potharst, Rob
3
Saffer, Henry
3
Uebel, Matthias
3
Albers, Sönke
2
Ball, Jennifer Gerard
2
Bertrand, Marianne
2
Bhutada, Nilesh
2
Dahlhoff, Hans-Dieter
2
Eastin, Matthew S.
2
Gupta, Sachin
2
Hartmann, Wesley
2
Iizuka, Toshiaki
2
Jayawardhana, Jayani
2
Ju, Ilwoo
2
Kalwani, Manohar U.
2
Karlan, Dean
2
Kaymak, Uzay
2
Kolsarici, Ceren
2
Lasogga, Frank
2
Lee-Wingate, Sooyeon Nikki
2
Limbu, Yam B.
2
Liu, Hongju
2
Mann, Andreas
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.
;
Boudewyns, Vanessa
;
O’Donoghue, Amie
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
Saved in:
2
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
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