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subject:"Werbewirkung"
~person:"Burton, Scot"
~person:"Chang, Chia-Han"
~person:"Folse, Judith Anne Garretson"
~person:"Lee, Eun Mi"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Cause-related marketing
6
Cause-Related Marketing
5
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
3
Marketing management
3
Marketingmanagement
3
Werbung
3
Altruistic motives
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Attitude toward the industry
2
Beziehungsmarketing
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Congruency
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Environmental consciousness
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Green marketing
2
Relationship marketing
2
Stigmatized products
2
Sustainable product
2
Umweltbewusstsein
2
Öko-Marketing
2
Öko-Produkt
2
Altruism
1
Altruismus
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CRM activities
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Cause-related marketing (CRM)
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Emotion
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USA
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United States
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cause
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company
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emotional appeal
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Burton, Scot
Chang, Chia-Han
Folse, Judith Anne Garretson
Lee, Eun Mi
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Lauper, Patricia
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Reece, Bonnie B.
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Rifon, Nora J.
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Stephen, Gladys
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1
Amato, Christie H.
1
Amato, Louis
1
Bergvist, Lars
1
Bodkin, Charles D.
1
Boenigk, Silke
1
Bolat, Elvira
1
Chang, Chingching
1
Chen, Pei-Chi
1
Cheong, Yunjae
1
Cohen, Justin
1
Coleman, Joshua T.
1
Consolación-Segura, Carolina
1
Daly, Joseph P.
1
Edmondson, Diane R.
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Faulkner, Margaret
1
Ferraro, Rosellina
1
Ferreira, Mauricio
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Fowles, Joe
1
Han, Jiyoon
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Harmon-Kizer, Tracy
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Heidari, Setareh
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Kang, In-Hye
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Journal of advertising : official publication of the American Academy of Advertising
2
Green advertising and the reluctant consumer
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
3
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
4
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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