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subject:"Werbewirkung"
~person:"Chang, Chia-Han"
~person:"Chang, Chun-tuan"
~person:"Folse, Judith Anne Garretson"
~person:"Fowles, Joe"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Cause-Related Marketing
7
Cause-related marketing
7
Advertising effects
5
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Advertising
2
Emotion
2
Fundraising
2
Werbung
2
Advertising planning
1
Beziehungsmarketing
1
Brand image
1
CRM activities
1
Cause-related marketing (CRM)
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Großbritannien
1
Internet-Auktion
1
Markenimage
1
New product development
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Online auction
1
Print advertising
1
Printwerbung
1
Produktentwicklung
1
Prospect Theory
1
Prospect theory
1
Relationship marketing
1
Sponsoring
1
Sponsorship
1
Taiwan
1
Telecommunications equipment industry
1
Telekommunikationsausrüster
1
United Kingdom
1
Werbeplanung
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cause
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Chang, Chia-Han
Chang, Chun-tuan
Folse, Judith Anne Garretson
Fowles, Joe
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Lauper, Patricia
3
Cheng, Zhao-Hong
2
Das, Neel
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Stephen, Gladys
2
Tucker, Elizabeth M.
2
Aldridge, Nick
1
Amato, Christie H.
1
Amato, Louis
1
Bergvist, Lars
1
Bodkin, Charles D.
1
Boenigk, Silke
1
Bolat, Elvira
1
Burton, Scot
1
Chang, Chingching
1
Chen, Pei-Chi
1
Cheong, Yunjae
1
Cohen, Justin
1
Coleman, Joshua T.
1
Consolación-Segura, Carolina
1
Daly, Joseph P.
1
Edmondson, Diane R.
1
Faulkner, Margaret
1
Ferraro, Rosellina
1
Ferreira, Mauricio
1
Han, Jiyoon
1
Harmon-Kizer, Tracy
1
Heidari, Setareh
1
Huertas-García, Rubén
1
Kang, In-Hye
1
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
5
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1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
3
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
4
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
5
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Saved in:
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