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subject:"Werbewirkung"
~person:"Chang, Chia-Han"
~person:"Folse, Judith Anne Garretson"
~person:"Silva, Susana C."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Konsumentenverhalten
Cause-Related Marketing
5
Cause-related marketing
5
Consumer behaviour
5
Beziehungsmarketing
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Advertising effects
2
Brand-cause fit
2
Emotion
2
Purchase intention
2
Advertising
1
Brand differentiation
1
Brand image
1
Brand management
1
CRM activities
1
Cause-related marketing (CRM)
1
Confidence
1
Consumer behavior
1
Consumer trust
1
Consumer-cause identification
1
Consumer–cause identification
1
Data protection
1
Datenschutz
1
Donation frame
1
E-commerce
1
Electronic Commerce
1
Fundraising
1
Guilt Purchase guilt
1
Markenführung
1
Markenimage
1
Mechanism of CrM campaigns
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Online cause-related marketing
1
Online purchase intention
1
Online retailing
1
Online-Handel
1
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Article
5
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English
5
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Chang, Chia-Han
Folse, Judith Anne Garretson
Silva, Susana C.
Thomas, Sujo
12
Bae, Mikyeung
4
Bhatt, Viral
4
Chang, Chun-Tuan
4
Chang, Chun-tuan
4
Deb, Madhurima
4
Kureshi, Sonal
4
Wymer, Walter
4
Youn, Seounmi
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Bigné Alcañiz, J. Enrique
3
Chawla, Deepak
3
Das, Neel
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Lauper, Patricia
3
Mattila, Anna S.
3
Patel, Ritesh
3
Ruiz Mafe, Carla
3
Samu, Sridhar
3
Terblanche, Nic S.
3
Aggarwal, Vivek
2
Badenes-Rocha, Alberto
2
Cheng, Zhao-Hong
2
Coleman, Joshua T.
2
Deng, Nianqi
2
Du, Lanying
2
Duarte, Paulo
2
Edmondson, Diane R.
2
Fan, Xiaojun
2
Ferreira, Mauricio
2
Fuljahn, Alexandre
2
Gadhavi, Dharmesh D.
2
Grolleau, Gilles
2
Gupta, Shruti
2
Heidarian, Elham
2
Heitmann, Mark
2
Hou, Jundong
2
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International review on public and non-profit marketing
3
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
5
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1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
3
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
Saved in:
4
The relevance of cause-related marketing to post-purchase guilt alleviation
Silva, Susana C.
;
Martins, Carla Carvalho
- In:
International review on public and non-profit marketing
14
(
2017
)
4
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011956196
Saved in:
5
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Saved in:
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