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subject:"Werbewirkung"
~person:"Chang, Chia-Han"
~person:"Folse, Judith Anne Garretson"
~subject:"Advertising"
~type:"article"
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Werbewirkung
Advertising
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Cause-Related Marketing
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Chang, Chia-Han
Folse, Judith Anne Garretson
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
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Coleman, Joshua T.
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Consolación-Segura, Carolina
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Das, Neel
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Huertas-García, Rubén
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Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Kim, Dae-Young
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Kim, Kathleen Jeehyae
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Lee, Eun Mi
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Reece, Bonnie B.
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Samu, Sridhar
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Stephen, Gladys
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
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2
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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