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subject:"Werbewirkung"
~person:"Chang, Chun-Tuan"
~person:"Chumpitaz Caceres, Rubén"
~person:"Heidari, Setareh"
~subject:"USA"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
USA
Cause-related marketing
8
Cause-Related Marketing
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Consumer behaviour
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Marketing management
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Chang, Chun-Tuan
Chumpitaz Caceres, Rubén
Heidari, Setareh
Bae, Mikyeung
4
Lauper, Patricia
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Ferreira, Mauricio
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Lee, Jaedeock
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Roy, Donald P.
2
Stephen, Gladys
2
Tucker, Elizabeth M.
2
Aggarwal, Praveen
1
Aldridge, Nick
1
Aliperti, Guiseppe
1
Amato, Christie H.
1
Amato, Louis
1
Bergvist, Lars
1
Bigné Alcañiz, J. Enrique
1
Bodkin, Charles D.
1
Boenigk, Silke
1
Bolat, Elvira
1
Burton, Scot
1
Chang, Chia-Han
1
Chang, Chingching
1
Chen, Pei-Chi
1
Cheong, Yunjae
1
Cialdini, Robert B.
1
Cohen, Justin
1
Coleman, Joshua T.
1
Conlin, Molly
1
Consolación-Segura, Carolina
1
Currás Pérez, Rafael
1
Daly, Joseph P.
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Dhir, Sanjay
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Journal of business ethics : JOBE
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
3
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
4
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
5
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
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