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subject:"Werbewirkung"
~person:"Chang, Chun-Tuan"
~person:"Heidari, Setareh"
~person:"Rifon, Nora J."
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Cause-related marketing
9
Cause-Related Marketing
8
Consumer behaviour
7
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Advertising effects
6
Advertising
5
Marketing management
5
Marketingmanagement
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cause-related marketing
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Chang, Chun-Tuan
Heidari, Setareh
Rifon, Nora J.
Bae, Mikyeung
4
Lauper, Patricia
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Reece, Bonnie B.
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Stephen, Gladys
2
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2
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1
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1
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1
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1
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1
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1
Bolat, Elvira
1
Burton, Scot
1
Chang, Chia-Han
1
Chang, Chingching
1
Chen, Pei-Chi
1
Cheong, Yunjae
1
Cohen, Justin
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Coleman, Joshua T.
1
Consolación-Segura, Carolina
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Green advertising and the reluctant consumer
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
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ECONIS (ZBW)
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
3
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
4
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
5
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
6
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
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