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subject:"Werbewirkung"
~person:"Chawla, Deepak"
~subject:"Corporate Social Responsibility"
~subject:"Indien"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Corporate Social Responsibility
Indien
Beziehungsmarketing
3
Cause-Related Marketing
3
Cause-related marketing
3
Consumer behaviour
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India
3
Konsumentenverhalten
3
Relationship marketing
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CRM
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Marketing management
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Marketingmanagement
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cause-related marketing
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purchase intention
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K-means clustering
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Market segmentation
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Marktsegmentierung
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Perception
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Philippinen
1
Philippines
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Scepticism
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Target group
1
Wahrnehmung
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Zielgruppe
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attitude
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cause related marketing
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convergent and discriminant validity
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global-connectedness
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long-term orientation
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perceived novelty
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perception
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Chawla, Deepak
Thomas, Sujo
8
Kureshi, Sonal
5
Bae, Mikyeung
4
Vlachos, Pavlos A.
4
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3
Chang, Chun-Tuan
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Chang, Chun-tuan
3
Galan-Ladero, M. Mercedes
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Willem, Annick
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Akansha Singh
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Gupta, Shruti
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He, Hongwei
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Heitmann, Mark
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Jeong, Hyun Ju
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2
Kim, Hyuksoo
2
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Koritos, Christos D.
2
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International journal of Indian culture and business management : IJICBM
2
Global business review
1
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ECONIS (ZBW)
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An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
2
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
3
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
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