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subject:"Werbewirkung"
~person:"Chawla, Deepak"
~subject:"Firmenimage"
~subject:"Germany"
~subject:"Marketingmanagement"
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Werbewirkung
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Marketingmanagement
Beziehungsmarketing
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Cause-Related Marketing
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Cause-related marketing
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Consumer behaviour
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India
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Indien
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cause-related marketing
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purchase intention
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K-means clustering
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attitude
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cause related marketing
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Chawla, Deepak
Chang, Chun-Tuan
5
Thomas, Sujo
5
Bae, Mikyeung
4
Kureshi, Sonal
4
Liu, Gordon
4
Youn, Seounmi
4
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3
Galan-Ladero, M. Mercedes
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Kim, Hyuksoo
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Krepapa, Areti
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Lee, Eun Mi
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2
Daponte, Gaspar Gracia
2
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Du, Lanying
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2
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2
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2
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2
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2
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Global business review
1
International journal of Indian culture and business management : IJICBM
1
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ECONIS (ZBW)
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An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
2
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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