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subject:"Werbewirkung"
~person:"Ferreira, Mauricio"
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
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Werbewirkung
India
Nonprofit marketing
USA
Cause-related marketing
3
Cause-Related Marketing
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Consumer behaviour
2
Konsumentenverhalten
2
Sportmarketing
2
Sports marketing
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United States
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Advertising effects
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Cause-related sport marketing
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Licence
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Lizenz
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Organizational identification
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Sportorganisation
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Team identification
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Ferreira, Mauricio
Thomas, Sujo
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Kureshi, Sonal
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Bae, Mikyeung
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Chawla, Deepak
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Lauper, Patricia
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Aggarwal, Vivek
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Akansha Singh
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Gupta, Shruti
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Irmak, Caglar
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Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Lee, Eun Mi
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Pathak, Govind Swaroop
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Reece, Bonnie B.
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Roy, Donald P.
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Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport management review
16
(
2013
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10009757804
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Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
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