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subject:"Werbewirkung"
~person:"Fries, Anne"
~subject:"Corporate Social Responsibility"
~subject:"Indien"
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Werbewirkung
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Fries, Anne
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Marketing : journal of research and management
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ECONIS (ZBW)
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Essays on the success factors of cause-related marketing
Fries, Anne
-
2010
Persistent link: https://www.econbiz.de/10009259620
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The effects of cause-related marketing campaign characteristics : a literature review
Fries, Anne
- In:
Marketing : journal of research and management
6
(
2010
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10008772669
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