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subject:"Werbewirkung"
~person:"Heitmann, Mark"
~subject:"Corporate Social Responsibility"
~subject:"Indien"
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Werbewirkung
Corporate Social Responsibility
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Cause-Related Marketing
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Heitmann, Mark
Thomas, Sujo
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Chang, Chun-Tuan
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Journal of marketing research
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Journal of the Academy of Marketing Science
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The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
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2
Consideration of ethical attributes along the consumer decision-making journey
Schamp, Christina
;
Heitmann, Mark
;
Katzenstein, Robin
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 328-348
Persistent link: https://www.econbiz.de/10012022586
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