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subject:"Werbewirkung"
~person:"Kim, Hyuksoo"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Werbewirkung
Consumer behaviour
Relationship marketing
Cause-Related Marketing
3
Cause-related marketing
3
Konsumentenverhalten
3
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Corporate reputation
1
Firmenimage
1
Psychology of advertising
1
Reputation
1
Sponsoring
1
Sponsorship
1
USA
1
United States
1
Werbepsychologie
1
attribution theory
1
cause-related marketing
1
corporate social responsibility
1
perceived brand image
1
prior CSR reputation
1
product involvement
1
self-construal
1
temporal duration
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theory of planned behaviour
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Kim, Hyuksoo
Thomas, Sujo
12
Chang, Chun-Tuan
5
Bae, Mikyeung
4
Bhatt, Viral
4
Chang, Chun-tuan
4
Deb, Madhurima
4
Kureshi, Sonal
4
Wymer, Walter
4
Youn, Seounmi
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Bigné Alcañiz, J. Enrique
3
Chawla, Deepak
3
Das, Neel
3
Hanks, Lydia
3
Lauper, Patricia
3
Lee, Eun Mi
3
Mattila, Anna S.
3
Patel, Ritesh
3
Ruiz Mafe, Carla
3
Samu, Sridhar
3
Silva, Susana C.
3
Terblanche, Nic S.
3
Aggarwal, Vivek
2
Badenes-Rocha, Alberto
2
Chen, Pei-Chi
2
Cheng, Zhao-Hong
2
Chu, Xing-Yu
2
Coleman, Joshua T.
2
Deng, Nianqi
2
Du, Lanying
2
Duarte, Paulo
2
Edmondson, Diane R.
2
Fan, Xiaojun
2
Ferreira, Mauricio
2
Fuljahn, Alexandre
2
Gadhavi, Dharmesh D.
2
Galan-Ladero, M. Mercedes
2
Galera Casquet, Clementina
2
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Total quality management & business excellence
1
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ECONIS (ZBW)
3
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The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
2
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
3
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
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