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subject:"Werbewirkung"
~person:"Kruse, Astrid"
~subject:"Kommunikationspolitik"
~subject:"Public relations"
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Werbewirkung
Kommunikationspolitik
Public relations
Communication media
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Kommunikationsmedien
1
Media mix
1
Mediamix-Strategie
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Web 2.0 technologies
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Kruse, Astrid
Schneider, Martin
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Schriftenreihe der Fachhochschule des Mittelstands
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ECONIS (ZBW)
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Kommunikation im Wandel : Glaubwürdigkeit, Partizipation und Digitalisierung
Kruse, Astrid
(
ed.
);
Probst-Klosterkamp, Meike
(
ed.
)
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10012198151
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