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subject:"Werbewirkung"
~person:"Ruiz Mafe, Carla"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Relationship marketing"
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Werbewirkung
Konsumentenverhalten
Nonprofit marketing
Relationship marketing
Cause-Related Marketing
3
Cause-related marketing
3
Consumer behaviour
3
Social Web
2
Social web
2
cause-related marketing
2
eye-tracking
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Brand image
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Cognition
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Emotion
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Gastronomie
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Instagram
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Markenimage
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Perception
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Restaurant industry
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Viral marketing
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Virales Marketing
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Visualisierung
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Wahrnehmung
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cause participation
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consumer advocacy
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electronic word of mouth
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execution style
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fast-food restaurants
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Ruiz Mafe, Carla
Thomas, Sujo
12
Chang, Chun-Tuan
5
Bae, Mikyeung
4
Bhatt, Viral
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Chang, Chun-tuan
4
Deb, Madhurima
4
Kureshi, Sonal
4
Wymer, Walter
4
Youn, Seounmi
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Amawate, Vibhas
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Beise-Zee, Rian
3
Bigné Alcañiz, J. Enrique
3
Chawla, Deepak
3
Das, Neel
3
Hanks, Lydia
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Kim, Hyuksoo
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Lauper, Patricia
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Lee, Eun Mi
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Mattila, Anna S.
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Silva, Susana C.
3
Terblanche, Nic S.
3
Aggarwal, Vivek
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Badenes-Rocha, Alberto
2
Boenigk, Silke
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2
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Chu, Xing-Yu
2
Coleman, Joshua T.
2
Deng, Nianqi
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Du, Lanying
2
Duarte, Paulo
2
Edmondson, Diane R.
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Fan, Xiaojun
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Ferreira, Mauricio
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International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Psychology & marketing
1
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ECONIS (ZBW)
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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
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2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
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