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subject:"Werbewirkung"
~person:"Silva, Susana C."
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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Werbewirkung
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Nonprofit marketing
Cause-Related Marketing
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Cause-related marketing
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Consumer behaviour
3
Beziehungsmarketing
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Brand-cause fit
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Silva, Susana C.
Thomas, Sujo
13
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5
Bae, Mikyeung
4
Bhatt, Viral
4
Chang, Chun-Tuan
4
Chang, Chun-tuan
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International review on public and non-profit marketing
3
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ECONIS (ZBW)
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How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
2
Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.
;
Duarte, Paulo
;
Machado, Joana César
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
Saved in:
3
The relevance of cause-related marketing to post-purchase guilt alleviation
Silva, Susana C.
;
Martins, Carla Carvalho
- In:
International review on public and non-profit marketing
14
(
2017
)
4
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011956196
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