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subject:"Werbewirkung"
~source:"usbk"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing : Fundraising-Instrument für Nonprofit-Organisationen
Lauper, Patricia
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2011
Persistent link: https://www.econbiz.de/10009022412
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