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subject:"Werbewirkung"
~subject:"American"
~type_genre:"Aufsatz im Buch"
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Selling modernity : advertising in twentieth-century Germany
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Integrated marketing communications : a test for different levels of strategic consistency
Navarro, Maria Angeles
;
Delgado, Elena
;
Sicilia, Maria
- In:
Cutting edge international research
,
(pp. 3-20)
.
2010
Persistent link: https://www.econbiz.de/10003985030
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"Die erfrischende Pause" : marketing Coca-Cola in Hitler's Germany
Schutts, Jeff
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 151-181)
.
2007
Persistent link: https://www.econbiz.de/10003604014
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