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subject:"Werbewirkung"
~subject:"Consumer protection"
~type_genre:"Book section"
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Werbewirkung
Consumer protection
Advertising regulation
44
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Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Marketing in the new global order : challenges and opportunities
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Studies in economics and policy making : Central and Eastern European perspectives
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ECONIS (ZBW)
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Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
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2
The influence of alcohol advertising in underage versus overage alcohol consumption : affective responses and advertising effectiveness
Miquel-Romero, María José
;
Sancho-Esper, Franco Manuel
- In:
Breaking new ground in theory and practice
,
(pp. 93-108)
.
2011
Persistent link: https://www.econbiz.de/10009380030
Saved in:
3
New approaches toward resistance to persuasion
Petrova, Petia K.
;
Cialdini, Robert B.
- In:
The SAGE handbook of social marketing
,
(pp. 107-122)
.
2011
Persistent link: https://www.econbiz.de/10009380690
Saved in:
4
Why people break the law and get rich
Stran̆áková, Jana
- In:
Studies in economics and policy making : Central and …
,
(pp. 164-176)
.
2010
Persistent link: https://www.econbiz.de/10009152031
Saved in:
5
Advertising : the magic system
Williams, Raymond
- In:
The advertising and consumer culture reader
,
(pp. 13-24)
.
2009
Persistent link: https://www.econbiz.de/10003848330
Saved in:
6
Ich bin doch nicht blöd?! : Geiz ist geil!
Nickel, Volker
- In:
Zur Verantwortung von Unternehmen und Konsumenten
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003739421
Saved in:
7
Kommerzielle Kommunikation aus rechtlicher Sicht
Schotthöfer, Peter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1347-1364)
.
2009
Persistent link: https://www.econbiz.de/10003766294
Saved in:
8
Sex in advertisements : the magic mantra of marketing
Chauhan, Gajendra Singh
- In:
Marketing in the new global order : challenges and …
,
(pp. 295-301)
.
2007
Persistent link: https://www.econbiz.de/10003736466
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