//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-Related Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
India
Nonprofit marketing
USA
Cause-related marketing
406
Cause-Related Marketing
387
Consumer behaviour
241
Konsumentenverhalten
240
Marketing management
152
Marketingmanagement
152
Corporate social responsibility
126
Corporate Social Responsibility
121
cause-related marketing
87
Relationship marketing
81
Beziehungsmarketing
80
Fundraising
61
Brand management
51
Markenführung
51
Advertising effects
42
Brand image
37
Markenimage
37
United States
31
Advertising
29
Werbung
29
Nonprofit-Marketing
26
corporate social responsibility
25
Charity
23
Deutschland
23
Wohltätigkeit
21
Corporate reputation
20
Firmenimage
20
Germany
20
Altruism
19
Altruismus
19
Cause Related Marketing
19
Emotion
19
Nonprofit-Organisation
19
Sponsoring
19
Sponsorship
19
Indien
17
more ...
less ...
Online availability
All
Undetermined
51
Free
10
Type of publication
All
Article
98
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
90
Aufsatz in Zeitschrift
90
Aufsatz im Buch
8
Book section
8
Case study
2
Fallstudie
2
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Arbeitspapier
1
Reprint
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
103
German
4
Author
All
Thomas, Sujo
7
Kureshi, Sonal
5
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Chawla, Deepak
3
Lauper, Patricia
3
Aggarwal, Vivek
2
Akansha Singh
2
Boenigk, Silke
2
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Ferreira, Mauricio
2
Gupta, Shruti
2
Irmak, Caglar
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Lee, Jaedeock
2
Pathak, Govind Swaroop
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Roy, Donald P.
2
Schuchardt, Viktoria
2
Singh, Vinod Kumar
2
Stephen, Gladys
2
Tucker, Elizabeth M.
2
Adomaviciute, Karina
1
Agarwal, Dhruv
1
Aggarwal, Praveen
1
Aldous, Jay
1
Aldridge, Nick
1
Aliperti, Guiseppe
1
Amato, Christie H.
1
Amato, Louis
1
Bakini, Fatma
1
Bautista, Reynaldo
1
Bergvist, Lars
1
Bigné Alcañiz, J. Enrique
1
Bodkin, Charles D.
1
more ...
less ...
Institution
All
Fachhochschule Reutlingen / European School of Business
1
Published in...
All
International review on public and non-profit marketing
8
International journal of advertising : the quarterly review of marketing communications
5
International journal of nonprofit & voluntary sector marketing
4
Journal of business ethics : JOBE
3
Journal of nonprofit & public sector marketing
3
Journal of retailing and consumer services
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Cogent business & management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of philanthropy and marketing
2
Psychology & marketing
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Emerging trends in business : an interdisciplinary approach
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
Global business review
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business competition and growth : IJBCG
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
106
USB Cologne (EcoSocSci)
1
Showing
71
-
80
of
107
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal
;
Verheijen, Steef
- In:
Communicating corporate social responsibility : …
,
(pp. 405-424)
.
2014
Persistent link: https://www.econbiz.de/10010346502
Saved in:
72
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
73
How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
Saved in:
74
Sponsorship of non-profit sporting events : the case of the Well-Being Festival
Giannoulakis, Chrysostomos
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 244-252
Persistent link: https://www.econbiz.de/10010475534
Saved in:
75
Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits
Einstein, Mara
- In:
The Routledge companion to advertising and promotional …
,
(pp. 373-385)
.
2013
Persistent link: https://www.econbiz.de/10010197434
Saved in:
76
A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport management review
16
(
2013
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10009757804
Saved in:
77
Interdependent self-construal in collectivest cultures : effects on compliance in a couse-related marketing context
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
;
Kozłowski, Wojciech
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10009700189
Saved in:
78
The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
Journal of business ethics : JOBE
112
(
2013
)
1
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
Saved in:
79
Marketing-driven philanthropy : the case of PlayPumps
Saunders, Stephen Graham
;
Borland, Ralph
- In:
European business review : EBR ; the official journal …
25
(
2013
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10009766392
Saved in:
80
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->