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subject:"Werbewirkung"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Relationship marketing"
~type_genre:"Arbeitspapier"
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Cause-related marketing of products with a negative externality
Grolleau, Gilles
;
Ibanez-Hafkamp, Lisette
;
Lavoie, Nathalie
-
2016
Persistent link: https://www.econbiz.de/10011733997
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Cause related marketing and its impact on the purchasing behavior of the customers of Bangladesh : an empirical study
Mohiuddin Babu, Mujahid
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003734939
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