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subject:"Werbewirkung"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Werbewirkung
Konsumentenverhalten
Promotional materials
36
Werbemittel
36
Theorie
11
Theory
11
Direct marketing
7
Direktmarketing
7
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Werbung
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Psychology of advertising
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Werbepsychologie
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Marketing management
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Deutschland
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Gedenk, Karen
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Lenz, Raimund
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Innovation und Absatz
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ECONIS (ZBW)
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Dialogmarketing unter den Vorzeichenn des geänderten Konsumentenverhaltens
Lenz, Raimund
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 89-147)
.
2010
Persistent link: https://www.econbiz.de/10003971479
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Die Wirkungen von Warenproben
Gedenk, Karen
- In:
Innovation und Absatz
,
(pp. 89-109)
.
1999
Persistent link: https://www.econbiz.de/10001428002
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