//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
United States
Promotional materials
255
Werbemittel
255
Deutschland
70
Germany
69
Theorie
55
Theory
55
Werbung
28
Market research
25
Marktforschung
25
Advertising
23
Advertising effects
23
Consumer behaviour
23
Konsumentenverhalten
23
Psychology of advertising
23
USA
23
Werbepsychologie
23
Marketing management
18
Marketingmanagement
18
Media usage
18
Mediennutzung
18
East Germany
15
Ostdeutschland
15
Advertising planning
13
Sales promotion
13
Verkaufsförderung
13
Werbeplanung
13
Marketing
12
Direct marketing
11
Direktmarketing
11
Hörfunkwerbung
11
Radio advertising
11
Werbegeschenk
11
Einzelhandel
10
Zielgruppe
10
Retail trade
9
Markenimage
8
Print advertising
8
Printwerbung
8
more ...
less ...
Online availability
All
Undetermined
3
Free
2
Type of publication
All
Article
24
Book / Working Paper
21
Journal
1
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Hochschulschrift
12
Thesis
10
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
5
Working Paper
5
Bibliografie enthalten
4
Bibliography included
4
Aufsatz im Buch
3
Book section
3
Amtsdruckschrift
1
Einführung
1
Filmografie
1
Glossar enthalten
1
Glossary included
1
Government document
1
No longer published / No longer aquired
1
Statistics
1
Statistik
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
24
German
21
French
1
Author
All
Gierl, Heribert
3
Dechêne, Christian Frédéric
2
Jedidi, Kamel
2
Montoya, Ricardo
2
Netzer, Oded
2
Schwaiger, Manfred
2
Balasubramanian, Siva Kumar
1
Ballauff, Erik
1
Behle, Ivonne
1
Belk, Russell W.
1
Bremmer, Dale S.
1
Childers, Terry L.
1
Compeau, Larry D.
1
David, Guy
1
Diehl, Sandra
1
Dong, Xiaojing
1
Duffy, Ben
1
Edell, Julie A.
1
El Ouardighi, Fouad
1
Engelmann, Jens
1
Friedman, Monroe
1
Gedenk, Karen
1
Geuens, Maggie
1
Goessaert, Geert
1
Grewal, Dhruv
1
Harbrücker, Ulrich
1
Heckler, Susan E.
1
Heerde, Jennifer van
1
Hendon, Donald W.
1
Holtz, Herman
1
Homer, Pamela M.
1
Houston, Michael J.
1
Iuliano, Pasquale
1
Johannsen, Nicolai
1
Kahle, Lynn R.
1
Kasprik, Rainald
1
Koncz, Julia
1
Kramer, Dominik
1
Lee, Myung-soo
1
Li, Michael
1
more ...
less ...
Institution
All
Fördergesellschaft Marketing an der Universität Augsburg
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
USA / Bureau of the Census
1
USA / General Accounting Office
1
Published in...
All
European journal of marketing : EJM
3
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Marketing : ZFP ; journal of research and management
2
The effects of communication on consumers : special issue
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
DUV / Wirtschaftswissenschaft
1
DUV: Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Documents de recherche / ESSEC Centre de Recherche
1
Europäische Hochschulschriften / 5
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Gabler Edition Wissenschaft
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Innovation und Absatz
1
International journal of nonprofit & voluntary sector marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of international business and economics : JIBE
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reihe: Marketing : MAR
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Southern economic journal
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The history of advertising
1
The journal of legal studies
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
Saved in:
2
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
3
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
4
Die Optimierung der Gestaltung von Zeitschriftensupplementen in Bezug auf die Werbeeffizienz : der Einfluss von Gestaltungsmerkmalen auf die Attraktivität und den Informationsgrad
Iuliano, Pasquale
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010230363
Saved in:
5
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
Saved in:
6
Dynamique des ventes et strategies publicitaires concurrentielles
El Ouardighi, Fouad
-
2002
Persistent link: https://www.econbiz.de/10001742623
Saved in:
7
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
8
The influence of promotional activity and different electoral systems on voter turnout : a study of the UK and German Euro elections
Whitelock, Amy
;
Whitelock, Jeryl
;
Heerde, Jennifer van
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10008650072
Saved in:
9
Der Atmosphärenwert von Schrift
Gierl, Heribert
;
Schweidler, Janine
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10008658471
Saved in:
10
The impact of atmospheric scent and music-retail consistency on consumers in a retail or service environment
Vaccaro, Valerie L.
;
Yucetepe, Veysel
; …
- In:
Journal of international business and economics : JIBE
9
(
2009
)
4
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003928277
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->