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subject:"Werbung"
~isPartOf:"Berliner wirtschaftsrechtliche Schriften"
~subject:"EU-Lebensmittelrecht"
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Werbung
EU-Lebensmittelrecht
Advertising regulation
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Deutschland
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Widera, Janna
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Berliner wirtschaftsrechtliche Schriften
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of business ethics : JOBE
5
International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Journal of historical research in marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of marketing
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Journal of marketing research : JMR
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Journal of public economic theory
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Journal of public policy & marketing
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Marketing science
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NBER Working Paper
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NBER working paper series
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Routledge library editions / Advertising
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The Sage handbook of advertising
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Wettbewerb in Recht und Praxis : wrp
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AEM research bulletin
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Absatzwirtschaft / Schriften zum Marketing
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Advances in applied microeconomics : a research annual
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Advertising and violence : concepts and perspectives
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American journal of agricultural economics
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Applied economics
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Applied economics letters
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Australian journal of management
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Business history review
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Compliance in Banken : Anwendungsgebiete des risikobasierten Ansatzes
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Lebensmittelwerbung mit gesundheitsbezogenen Angaben : eine lebensmittel- und wettbewerbsrechtliche Untersuchung im Abgleich mit Erkenntnissen der Verbraucherverhaltensforschung
Widera, Janna
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2019
-
1. Auflage
Hersteller und Händler wollen Ihre Umsätze beim Verkauf von Lebensmitteln mit Hinweisen wie „Mit wertvollen Vitaminen“ steigern. Doch was ist erlaubt? Welche Werbeaussagen führen Verbraucher in die Irre?
Persistent link: https://www.econbiz.de/10011948898
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