//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"KiWi"
~subject:"Deutschland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Satire"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Deutschland
Humor
11
Advertising effects
10
Werbewirkung
10
Advertising
9
Consumer behaviour
6
Konsumentenverhalten
6
advertising
5
Gender
3
Geschlecht
3
Brand management
2
Emotion
2
Ethics
2
Ethik
2
Humor advertising
2
Humour
2
Markenführung
2
USA
2
United States
2
Brand
1
Capitalism
1
China
1
Corporatism
1
Croatia
1
Cross cultural
1
Cultural identity
1
Evolutionary economics
1
Evolutionsökonomik
1
Germany
1
Gewalt
1
Humor in advertising
1
Internet marketing
1
Kapitalismus
1
Korporatismus
1
Kroatien
1
Kulturelle Identität
1
Markenartikel
1
Online-Marketing
1
Perception
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Humoristische Darstellung
1
Language
All
English
9
German
1
Author
All
Yoon, Hye Jin
3
Bayón, Tomás
1
Becker, Jürgen
1
Burgers, Christian
1
Carter, Erin Percival
1
Choi, Yung Kyun
1
Crawford, Heather J.
1
Droog, Ellen
1
Eisend, Martin
1
Gregory, Gary D.
1
Huang, Ying
1
Ivanov, Lachezar
1
Kumar, Piyush
1
Lee, Yoon-Joo
1
Lu, Lu
1
Mayer, James Mark
1
McGraw, A. Peter
1
Milakovic, Ivana Kursan
1
Miocevic, Dario
1
Nasution, Reza Ashari
1
Ngo, Liem Viet
1
Paramita, Widya
1
Septianto, Felix
1
Vermeulen, Ivar
1
Warren, Caleb
1
Yoon, Sukki
1
Zdravkovic, Srdan
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
KiWi
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising research
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising : JCIRA
3
Frankfurter Allgemeine Buch
2
Marketing intelligence & planning
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere der Wirtschaftswissenschaftlichen Fakultät
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Der Karl-Bräuer-Preis 1999 : Vorträge gehalten anläßlich der Verleihung des Karl-Bräuer-Preises 1999
1
Designing and communicating experience
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Empirische Makroökonomik für Deutschland: Analysen, Prognosen, Politikberatung : Festschrift zum 65. Geburtstag von Udo Ludwig
1
Erfurter Hefte zum angewandten Marketing
1
European journal of marketing : EJM
1
HKUST Business School Research Paper
1
Handelsblatt
1
Health marketing quarterly
1
Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of euromarketing
1
Journal of historical research in marketing
1
Journal of management research
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Kelley School of Business Research Paper
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
2
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
3
Hyperboles in advertising : a serial mediation of incongruity and humour
Huang, Ying
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 719-737
Persistent link: https://www.econbiz.de/10012260254
Saved in:
4
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
5
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
6
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
7
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
8
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
9
Overlay ads in humorous online videos : it's a matter of timing
Vermeulen, Ivar
;
Droog, Ellen
;
Burgers, Christian
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1046-1066
Persistent link: https://www.econbiz.de/10012200366
Saved in:
10
Geld allein macht nicht unglücklich : mit dem Mysterium des rheinischen Kapitalismus aus der Krise
Becker, Jürgen
-
2009
-
1. Aufl., überarb. und erweiterte Neufassung von Jürgen Beckers Buch "Da wissen Sie mehr als ich!"
Persistent link: https://www.econbiz.de/10003838704
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->