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subject:"Werbung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Eisend, Martin"
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International journal of advertising : the review of marketing communications
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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