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subject:"Werbung"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration"
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Journal of the Academy of Marketing Science
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
2
Implicit cooperation in a market share attraction advertising game
Monahan, George E.
-
1994
Persistent link: https://www.econbiz.de/10000885247
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