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subject:"Werbung"
~isPartOf:"Marketing intelligence & planning"
~subject:"Deutschland"
~subject:"humor"
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Werbung
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humor
Humor
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Advertising
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Television advertising
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Advertising appeals
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Arousal safety humor
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Comparison
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Impulse buying
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Incongruity resolution humor
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Media context
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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
9
Journal of advertising research
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising : JCIRA
3
Frankfurter Allgemeine Buch
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Health marketing quarterly
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of management & organization : JMO
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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Arbeitspapiere der Wirtschaftswissenschaftlichen Fakultät
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Asia Pacific journal of human resources : APJHR
1
Asia-Pacific journal of business administration
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Australasian marketing journal
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Der Karl-Bräuer-Preis 1999 : Vorträge gehalten anläßlich der Verleihung des Karl-Bräuer-Preises 1999
1
Designing and communicating experience
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Empirische Makroökonomik für Deutschland: Analysen, Prognosen, Politikberatung : Festschrift zum 65. Geburtstag von Udo Ludwig
1
Erfurter Hefte zum angewandten Marketing
1
European journal of marketing : EJM
1
Group & organization management : an international journal
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HKUST Business School Research Paper
1
Handelsblatt
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Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
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International business and economics research journal
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International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
1
Journal of business ethics : JBE
1
Journal of business research : JBR
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Journal of consumer behaviour
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Journal of euromarketing
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Journal of historical research in marketing
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Journal of interactive marketing
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Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
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The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
2
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
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