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subject:"Werbung"
~isPartOf:"Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration"
~subject:"Video game"
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Werbung
Video game
Advertising
1
Computerspiel
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Cooperative game
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Game theory
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Kooperatives Spiel
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Market share
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Marketing
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Marktanteil
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Monahan, George E.
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
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Implicit cooperation in a market share attraction advertising game
Monahan, George E.
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1994
Persistent link: https://www.econbiz.de/10000885247
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