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subject:"Werbung"
~person:"Karray, Salma"
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Werbung
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Advertising
3
Einzelhandel
3
Game theory
3
Handelsmarke
3
Preismanagement
3
Pricing strategy
3
Retail trade
3
Spieltheorie
3
Store brand
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Advertising and pricing
2
Distribution channel
2
OR in Marketing
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Store and national brands
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Vertriebsweg
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Advertising effects
1
Competitive interactions
1
Consumer behaviour
1
Decision timing
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E-commerce
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Electronic Commerce
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Konsumentenverhalten
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Lieferkette
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Marketing channels
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Marketing management
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Marketingmanagement
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Online-Handel
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Preiswettbewerb
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Price competition
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Karray, Salma
Wheeler, Alina
8
Domizlaff, Hans
6
Keller, Kevin Lane
5
Ko, Eunju
5
Adjouri, Nicholas
4
Gierl, Heribert
4
Rosengren, Sara
4
Wang, Jing
4
Allen, Chris T.
3
Chioveanu, Ioana
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Du, Rex Yuxing
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Kennedy, Rachel
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Ketelaar, Paul E.
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King, Karen Whitehill
3
O'Guinn, Thomas C.
3
Romaniuk, Jenni
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Semenik, Richard J.
3
Srinivasan, Shuba
3
Wilbur, Kenneth C.
3
Amrouche, Nawel
2
Andreae, Clemens-August
2
Bauer, Brittney C.
2
Bernritter, Stefan F.
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Blume, Otto
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Broadbent, Tim
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Chae, Heeju
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Chen, Huan
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Clark, C. Robert
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Cohen, Justin
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Conrad, Hans-Gerd
2
Dens, Nathalie
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Doraszelski, Ulrich
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European journal of operational research : EJOR
1
International journal of production economics
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
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ECONIS (ZBW)
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1
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
2
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
3
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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