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subject:"Werbung"
~person:"Wu, Yue"
~type_genre:"Aufsatz in Zeitschrift"
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Werbung
Advertising
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Wu, Yue
Nelson, Jon Paul
4
Petty, Ross D.
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Avery, Rosemary J.
2
Eisenberg, Matthew
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Freeman, Gordon L.
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Geylani, Tansev
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Moser, H. R.
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Regulating native advertising
Wu, Yue
;
Gal-Or, Esther
;
Geylani, Tansev
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8045-8061
Persistent link: https://www.econbiz.de/10014279622
Saved in:
2
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
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