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subject:"Werbung"
~source:"econis"
~subject:"Wirtschaftswissenschaft"
~type_genre:"Konferenzbeitrag"
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Werbung
Wirtschaftswissenschaft
Humor
5
Advertising
3
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2
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2
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2
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2
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Hatzithomas, Leonidas
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Designing and communicating experience
1
International journal of advertising : the quarterly review of marketing communications
1
Werbung für alle Sinne : multimodale Kommunikationsstrategien
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ECONIS (ZBW)
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Half a century of Super Bowl commercials : a content analysis of humorous advertising styles
Timamopoulou, Artemis
;
Hatzithomas, Leonidas
; …
- In:
Designing and communicating experience
,
(pp. 137-150)
.
2021
Persistent link: https://www.econbiz.de/10012648281
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2
Interaktionsprozesse : Sprache, Bild und Gesellschaft in humoristischer Werbung
Luttermann, Karin
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 23-41)
.
2020
Persistent link: https://www.econbiz.de/10012271595
Saved in:
3
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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