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subject:"Wirtschaftswachstum"
type:"article"
~subject:"Brand image"
~type_genre:"Fallstudie"
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Wirtschaftswachstum
Brand image
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New evidence on the relationship between economic freedom and growth : a panel cointegration analysis for the case of OECD
Erdem, Ekrem
;
Tugcu, Can Tansel
- In:
Global economy journal : GEJ
12
(
2012
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009631172
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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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