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subject:"Wirtschaftswissenschaft"
type_genre:"Collection of articles written by one author"
~person:"Faber, Malte"
~person:"Sheth, Jagdish N."
~subject:"Risiko"
~subject:"USA"
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Faber, Malte
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
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Was ist Wirtschaft? : von der politischen Ökonomie zur ökologischen Ökonomie
Faber, Malte
;
Manstetten, Reiner
-
2014
-
2., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009652
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Was ist Wirtschaft? : von der politischen Ökonomie zur ökologischen Ökonomie
Faber, Malte
;
Manstetten, Reiner
-
2007
-
Orginalausg.
Persistent link: https://www.econbiz.de/10003461995
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