//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Wohlfahrtsanalyse"
type_genre:"Government document"
~person:"Mullins, John W."
~subject:"Marketingmanagement"
~type_genre:"Gutachten"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Wohlfahrtsanalyse
Marketingmanagement
Marketing management
5
Marketing theory
5
Marketingtheorie
5
Theorie
5
Theory
5
Management
2
Marketing
2
Marketingstrategie
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Government document
Gutachten
Textbook
Lehrbuch
5
CD-ROM, DVD
1
Language
All
English
5
Author
All
Mullins, John W.
Kotler, Philip
21
Kuß, Alfred
12
Peter, Jerome Paul
12
Unger, Fritz
12
Donnelly, James H.
11
Homburg, Christian
9
Armstrong, Gary
8
Becker, Jochen
8
Berndt, Ralph
8
Bruhn, Manfred
8
Kleinaltenkamp, Michael
8
Fuchs, Wolfgang
7
Keller, Kevin Lane
7
Krohmer, Harley
7
Meffert, Heribert
7
Tomczak, Torsten
7
Winkelmann, Peter
7
Backhaus, Klaus
6
Sander, Matthias
6
Walker, Orville C.
6
Fantapié Altobelli, Claudia
5
Hawkins, Del I.
5
Koppelmann, Udo
5
Busch, Rainer
4
McCarthy, Edmund Jerome
4
Mothersbaugh, David L.
4
Pepels, Werner
4
Perreault, William D.
4
Scharf, Andreas
4
Schubert, Bernd
4
Voeth, Markus
4
Benkenstein, Martin
3
Boyd, Harper W.
3
Büschken, Joachim
3
Cannon, Joseph P.
3
Dögl, Rudolf
3
Herrmann, Andreas
3
Larréché, Jean-Claude
3
Piercy, Nigel
3
more ...
less ...
Published in...
All
McGraw-Hill/Irwin series in management
1
McGraw-Hill/Irwin series in marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed
Persistent link: https://www.econbiz.de/10009517183
Saved in:
2
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2011
-
7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
Saved in:
3
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003598560
Saved in:
4
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
5
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->