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subject:"World"
~isPartOf:"Journal of retailing and consumer services"
~person:"Park, Yun-na"
~subject:"Brand experience"
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Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
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