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1
L' impact économique du développement des marques de distributeurs
Bergès-Sennou, Fabian
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003532016
Saved in:
2
La poussée des marques de distributeurs sur le marché alimentaire : interprétations et perspectives
Moati, Philippe
- In:
Revue d'économie industrielle
131
(
2010
)
3
,
pp. 133-154
Persistent link: https://www.econbiz.de/10008688831
Saved in:
3
L' impact économique du développement des marques de distributeurs
Bergès, Fabian
;
Bontems, Philipe
;
Réquillart, Vincent
- In:
Economie & prévision : EP
189
(
2009
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10003903258
Saved in:
4
Compétences, modes de coordination et innovation dans les services : quelques enseignements à partir du cas des marques de distribution (MDD)
Baron, Marie-Laure
- In:
Revue d'économie industrielle
(
2002
)
1
,
pp. 29-54
Persistent link: https://www.econbiz.de/10001740620
Saved in:
5
L' identification de la marque, un outil de stratégie marketing : le nom de la marque, le logotype et la mémorisation
Lencastre, Paulo de
-
1997
Persistent link: https://www.econbiz.de/10013265476
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