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subject:"Zeitschrift"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Print advertising
12
Printwerbung
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Advertising effects
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Werbewirkung
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Advertising
5
Werbung
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Consumer behaviour
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Konsumentenverhalten
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USA
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Magazine
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Psychology of advertising
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1985-2004
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Arab countries
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Abernethy, Avery M.
1
Carlson, Les
1
Fowler, Jie G.
1
Lancaster, Alyse R.
1
Lancaster, Kent M.
1
Neijens, Peter C.
1
Padgett, Daniel
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Reijmersdal, Eva A. van
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Journal of current issues and research in advertising : JCIRA
Journal of international consumer marketing
3
Contemporary economic policy : a journal of Western Economic Association International
2
Harvard Business School Accounting & Management Unit Case
2
History of retailing and consumption
2
Journal of fashion marketing and management
2
Schriften zum Marketing
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Spiegel-Verlagsreihe Fach & Wissen
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ZEW discussion papers
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advances in applied microeconomics : a research annual
1
Advertising and violence : concepts and perspectives
1
CIE discussion papers
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Conference Board Reports
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Economic discussion papers
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European journal of marketing : EJM
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Forum Kommunikation und Medien
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
Horizont : eine Marke der dfv-Mediengruppe ; Zeitung für Marketing, Werbung und Medien
1
Information economics and policy : IEP
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of industrial organization
1
Its Conference Board reports. Studies in personnel policy
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of media business studies
1
Konsum und Verhalten
1
Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
1
Organization : the interdisciplinary journal of organization, theory and society
1
Review of economics
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Sofia-Studien zur Institutionenanalyse
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ECONIS (ZBW)
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The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
2
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
3
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
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