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subject:"Zeitschrift"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Zeitschrift
Print advertising
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Printwerbung
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Advertising effects
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Consumer behaviour
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1985-2004
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Abernethy, Avery M.
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Journal of current issues and research in advertising : JCIRA
Contemporary economic policy : a journal of Western Economic Association International
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Harvard Business School Accounting & Management Unit Case
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Journal of international consumer marketing
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Schriften zum Marketing
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Spiegel-Verlagsreihe Fach & Wissen
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Advances in applied microeconomics : a research annual
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Advertising and violence : concepts and perspectives
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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European journal of marketing : EJM
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Forum Kommunikation und Medien
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Handbook of media economics ; volume 1
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Health marketing quarterly
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Horizont : eine Marke der dfv-Mediengruppe ; Zeitung für Marketing, Werbung und Medien
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Information economics and policy : IEP
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International journal of advertising : the quarterly review of marketing communications
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International journal of industrial organization
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Its Conference Board reports. Studies in personnel policy
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Journal of advertising research
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Journal of macromarketing
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Journal of media business studies
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
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Organization : the interdisciplinary journal of organization, theory and society
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Review of economics
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Sofia-Studien zur Institutionenanalyse
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The journal of media economics
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Thünen-series of applied economic theory : working paper
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Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
2
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
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