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subject:"Zielgruppe"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Health"
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Zielgruppe
Health
Advertising effects
45
Werbewirkung
45
Advertising
32
Werbung
32
Consumer behaviour
26
Konsumentenverhalten
26
Children
20
Kinder
20
Jugendliche
19
Youth
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Target group
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Internet marketing
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Online-Marketing
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Brand image
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Markenimage
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Eating habit
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Ernährungsverhalten
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Food
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Gender
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Geschlecht
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Lebensmittel
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Body weight
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Brand management
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Fernsehwerbung
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Körpergewicht
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Markenführung
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Perception
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Social Web
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Social web
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Television advertising
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Wahrnehmung
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Celebrity endorsement
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Celebrity-Werbung
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Ernährung
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India
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Indien
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Nutrition
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USA
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English
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Castonguay, Jessica
4
Bakir, Aysen
3
Blodgett, Jeffrey G.
2
Abbasi, Amir Zaib
1
Bargh, Danielle
1
Bellotto, Massimo
1
Bertolotti, Mauro
1
Buijzen, Moniek
1
Cassia, Fabio
1
Choudhary, Sharuti
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Daems, Kristien
1
De Jans, Steffi
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Ding Hooi Ting
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Dix, Steve
1
García-Béjar, Ligia
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Hudders, Liselot
1
Loose, Femke
1
McAlister, Anna R.
1
Messina, Nicole
1
Miguélez-Juan, Blanca
1
Mirandah, Gladys
1
Moons, Ingrid
1
Nicolini, Valentina
1
Núñez-Gómez, Patricia
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Pavelka, Jirí
1
Pelsmacker, Patrick de
1
Phau, Ian
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Pougnet, Sonia
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Puggelli, Francesca Romana
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Quraishi, Muhammad Ali
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Rehman, Umair
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Reijmersdal, Eva A. van
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Robayo-Pinzon, Oscar
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Rojas-Berrio, Sandra
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Roy, Subhadip
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Rozendaal, Esther
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Shin, Wonsun
1
Soni, Pavleen
1
Sreejesh, S.
1
Vanwesenbeeck, Ini
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Young consumers : insight and ideas for responsible marketers
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of advertising research
19
Health marketing quarterly
8
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of food products marketing
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
European journal of marketing
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of business research : JBR
3
Journal of consumer marketing
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Food policy : economics planning and politics of food and agriculture
2
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ECONIS (ZBW)
19
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
3
YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
4
An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Saved in:
5
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
6
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
7
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
8
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
9
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
10
Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
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