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subject:"Zielgruppe"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~subject:"Geschlecht"
~subject:"Health"
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Zielgruppe
Geschlecht
Health
Advertising effects
9
Werbewirkung
9
Advertising
8
Consumer behaviour
8
Konsumentenverhalten
8
Werbung
8
Eating habit
5
Ernährungsverhalten
5
Body weight
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Ernährung
4
Körpergewicht
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Nutrition
4
Brand image
3
Children
3
Food
3
Gesundheitsrisiko
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Health risk
3
Internet marketing
3
Kinder
3
Lebensmittel
3
Markenimage
3
Online-Marketing
3
Gender
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Gesundheit
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Jugendliche
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Obesity
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Perception
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Target group
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Wahrnehmung
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Youth
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advertising
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Beer
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Castonguay, Jessica
4
Bakir, Aysen
3
Blodgett, Jeffrey G.
2
Messina, Nicole
1
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
International journal of advertising : the quarterly review of marketing communications
40
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of advertising research
21
International journal of advertising : the review of marketing communications
19
Young consumers : insight and ideas for responsible marketers
19
Journal of marketing communications
10
Health marketing quarterly
9
Psychology & marketing
9
Journal of business research : JBR
8
Marketing letters : a journal of research in marketing
8
Journal of current issues and research in advertising : JCIRA
7
Journal of promotion management : JPM
7
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of food products marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : innovations in planning and applied research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
Australasian marketing journal
4
Journal of consumer marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Review of industrial organization : RIO
4
Cutting edge international research
3
Electronic commerce research
3
European journal of marketing
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International advertising and communication : current insights and empirical findings
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of international consumer marketing
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of retailing and consumer services
3
Operations research
3
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ECONIS (ZBW)
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1
YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
2
An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Saved in:
3
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
4
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
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