//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Zielgruppe"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Zielgruppe
Internet marketing
76
Online-Marketing
76
Consumer behaviour
53
Konsumentenverhalten
53
Social Web
52
Social web
52
Advertising effects
38
Werbewirkung
38
Advertising
33
Werbung
33
Brand management
27
Markenführung
27
social media
20
Beziehungsmarketing
16
Relationship marketing
16
Brand image
14
Markenimage
14
Viral marketing
14
Virales Marketing
14
Facebook
7
Brand
6
Markenartikel
6
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Instagram
5
Marketing management
5
Marketingmanagement
5
Mobile communications
5
Mobilkommunikation
5
advertising
5
social media marketing
5
Customer integration
4
Kundenintegration
4
Mobile Marketing
4
Mobile marketing
4
Online retailing
4
Online-Handel
4
celebrity endorsement
4
Bibliometrics
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baglione, Stephen L.
1
Choi, Chang-Won
1
Tucci, Louis A.
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
Young consumers : insight and ideas for responsible marketers
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Pervasive advertising
5
Psychology & marketing
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
4
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Leitfaden Online-Marketing ; [Bd. 1]
4
SpringerLink / Bücher
4
Journal of promotion management : JPM
3
Review of industrial organization : RIO
3
Springer eBook Collection
3
BestMasters
2
Edition Fundraising
2
Electronic commerce research
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Operations research
2
Quick Guide
2
Springer eBooks / Business and Economics
2
mitp Business
2
Advances in advertising research
1
Always learning
1
Application of gaming in new media marketing
1
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
Australasian marketing journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
2
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->