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subject:"Zielgruppe"
~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Konsumgütermarketing"
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3,194
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Health marketing quarterly
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Young consumers : insight and ideas for responsible marketers
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EuroMed journal of business
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
Journal of Islamic marketing : JIMA
1
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Journal of consumer behaviour : an international research review
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Journal of historical research in marketing
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing theory
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The IUP journal of marketing management : IJMM
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ECONIS (ZBW)
24
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1
Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey
;
Champlin, Sara
;
Shelton, Summer
; …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
Saved in:
2
Improving sustainable fashion marketing and advertising : a reflection on framing message and target audience
Guedes, Biatriz
;
Paillard-Bardey, Aurore C.
;
Schat, Anke
- In:
International journal of market research
62
(
2020
)
2
,
pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
Saved in:
3
Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
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4
What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
Saved in:
5
Pre-school children and marketing communications
Preston, Christopher
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 618-623
Persistent link: https://www.econbiz.de/10011620158
Saved in:
6
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
Saved in:
7
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
8
Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank
;
Saxton, M. Kim
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
Saved in:
9
Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
10
Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti
;
Pirsch, Julie
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
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